Eye-catching design and user experience are the two most important aspects of a company’s website. An amazing website can truly help build powerful connections between a brand and their customers. This is not an easy task for any business, but it can be even more difficult for luxury brands. It is hard to pinpoint exactly what makes a website design feel high end or cheap. Translating the high-end feel of luxury onto a computer screen is a complex process. When done correctly, a sophisticated luxury website can showcase the quality and status of your company. A web design firm will be knowledgeable and experienced in this and can successfully bring web design and luxury together.
Know Your Audience
Luxury brands have their own unique demographic, and a luxury website needs to be tailored to the correct audience in order to be successful. Doing extensive research on your target public and getting to know exactly what they are looking for will immensely help you build a website that appeals to them. A luxury brand that appeals to a younger demographic might decide to make their website slicker and more edgy. However if the target demographic is a bit older, a sophisticated website with elegant fonts might be more appropriate.
Tell Your Story
One advantage luxury brands have is that they have a solid message. This message is one of commitment to quality and customer excellence. They just need to find a way to communicate this excellence through their digital platforms. Visiting a luxury website should be somewhat of an experience, and tell the story behind your luxury product. A major appeal of luxury items is that they are limited and only available to a certain group of people. Capitalize on this exclusivity and find a way to highlight it on your website. Create a desire for your product to generate a sense of scarcity.
When Using WordPress, Choose Your Theme [and Designer] Wisely
Whatever the allure of your specific brand is, your website should match that. Your brand’s message and website should work cohesively together to tell a story. Most web design firms will probably select a theme that they feel most closely matches the design they expect your website to end up with. That is potentially a big mistake. Much like in real life, all things are not created equal in the world of theme development. An agency with real experience using WordPress would know that a layout and design can be created with just about any theme, so the best policy is to always select a theme by a developer that provides optimum performance and outstanding support. With any theme, and a good designer, you can get a classic and timeless look. This is achieved with elements like a clean logo and low-key fonts that don’t distract the customer. Some other features you can utilize on just about any theme are parallax scrolling, classic layouts, unconventional design elements and slideshows. Although they may seem like simple or unnecessary extras, they can make a huge difference when brought together in a creative way.
Consistency is Key
It is absolutely essential that your brand maintains a constant image across all platforms. A recognizable name and logo can help your brand grow. It is beneficial to unify a brand’s identity across multiple channels so that the look is always the same. A consistent color scheme, font and imagery will make your brand stand out no matter where the consumer sees it. In order to make this a little bit easier, designers should take into account how transferable the fonts, slogans and color schemes are. Logos should be easy to replicate so you don’t have to start from scratch each time. Brand identity is a powerful tool to take advantage of.
Choose Colors Wisely
Color is powerful and can carry different meanings to consumers. Simply changing the background color can make a dramatic difference in the feel of your website. As a luxury brand, you probably want to stay away from anything too bright or random that will make your website look cheap. Sophistication is the name of the game with luxury and a mellow color scheme can communicate that class perfectly. Color is an important thing to consider with writing on your website as well. Certain colors are easier to read than others, and you should always do a test to see how it looks. If a consumer can’t clearly read your site, they may click away without giving it a second chance.
Make it Timeless
Trends and fads might change with the season, but the core of your luxury brand will always be the same. Instead of adding frills that are “in” right now, luxury websites should be able to stand the test of time. Less really is more when it comes to luxury web design. Simple designs will always come off as glamorous. Adding a ton of intricate features won’t make your website look any more expensive. In fact, it might have the opposite effect. Site visitors could get confused if there is too much happening on the page. Web design firms can narrow down the list of features you should use and integrate them into your site. Carefully selecting a few advanced features and implementing them subtly onto your site can be impressive and will add real value.
Nobody wants to have little mistakes on their site, but it is even more important for luxury websites. Customers of luxury brands tend to have high demands and expect a lot from the businesses they use. There is nothing wrong with this, but brands should be aware and try their hardest to provide the highest possible level of service. Even the smallest typo or glitch could reflect badly on your entire company. Make sure you have a few different people look at the site, because they may be able to notice things that others overlooked. Triple checking every page of your website will always pay off in the long run.
Fonts Make a Huge Difference
There are thousands of fonts out there, it can be intimidating trying to pick just one for your website. A tacky font can subconsciously make consumers think negatively about your brand. But great typography can leave a lasting impression. Consulting outside resources and combining fonts that look good together can truly transform your website.
Responsive Web Design
As important with all websites in this age of technology, luxury websites need to look the same and work well on all devices. People are constantly looking things up online with their smartphone, and your website should look equally as tasteful on a small screen as it does on a large screen. Developing the perfect desktop site is just step one. Making that website adaptable to small screen gadgets is the step that will take your brand to the next level. Web design firms can create a responsive web design that adjusts to every platform.
Although many of these points have focused on the surface level appearance of your website, it is vital that you put the same amount of energy into making sure it runs smoothly. Nothing can harm a brands online reputation more than having a website that crashes or pages that do not respond correctly. Your site needs to be easily navigable and well organized. Even the least tech savvy customer should be able to explore your site with ease. Speed is also a major player when we are talking about website performance. People have very short attention spans, so a slow server could cause customers to lose interest and click away. Employing a web design firm will eliminate this worry because they can handle all of the logistics.
Trust Your Web Design Firm
A website doesn’t have to cost a fortune to look expensive, but it will take time to build a high quality website. Your luxury product is not built in an instant, and your website won’t be either. A website that is attractive, fast, and user-friendly will take even the most experienced web design firm a chunk of time to pull off. Trust the team that you hire and give them the space they need to do a good job. Thought has to go in to a sophisticated design, and there are clearly a lot of factors to consider. Every little detail needs to be attended to. Even small elements that you might not notice right away have to be worked on by the design team. While the website may come off effortless, hundreds of hours were put in behind the screen to make it absolutely perfect. With the right level of communication and style, the web design firm you choose is sure to create something that both of you can be proud of. Working closely with designers can guarantee that your site receives continuous attention and improvement when needed.
Don’t Abandon Your Site
Once you finally have a finished product that you are happy with, it may be easy to let it fall to the back of your mind for a while. But the world moves fast these days, and new tech is being introduced all the time. Your website deserves continuous attention to make sure it is functioning at the highest level all the time. Up to date information and current company news should be updated consistently. If you employ a web design firm, they can make sure that the site is updated as quickly as possible. People will refer to your website for many things, such as prices, so don’t get caught in an awkward situation by forgetting to change the posted information.